| China 's textile industry to seek power change |
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China's textile production has exceeded half of the total output, but structural overcapacity, lack of innovative talent, capital management pressure is still bound to the development of the industry. China is a textile power, but not a textile power. How to achieve from big to strong turn? Reporters recently conducted an interview.
More than half of the textiles are produced in China
From the operation of the industry, structural adjustment to transformation and upgrading, "Twelfth Five-Year Plan" period, China's textile industry continued rapid development, technological progress effect is obvious, the industrial structure is optimized, quality brand has improved, some brands began to international market.
People care about the air filter, water filtration, oil filter and other filter materials are textiles; cars, aircraft, train lightweight design also requires textile composite materials; even implanted in the human body of artificial blood vessels, artificial organs, but also textile products.
"Textile products have penetrated into all areas of human life," said Gao Yong, vice president of China Textile Industry Federation.
In recent years, the textile industry's industrial structure is constantly optimized. Data show that as of 2014, clothing, home textiles, industrial fiber consumption by the proportion of 2010 51:29:20 adjusted to 46.8: 28.6: 24.6.
"China has a large-scale textile industry." Gao Yong said that China's textile industry is currently more than half of the total output, textile fiber processing, exports accounted for a further increase in the proportion of the international market share of more than three One by one.
Many Chinese clothing brand into the international high-end market. Such as: Jiangnan commoner in Japan, France, Russia and so on more than 10 and 38 stores opened in the region; Bosideng 8 in the more than 400 high-end brand stores for sale and so on.
High-end demand in the textile industry is difficult to meet
China's textile industry is still facing many challenges, on the other hand, the domestic high-end consumer demand is still not well satisfied. China's textile industry is still facing many challenges.
Textile industry exports continue to decline. Customs data show that throughout the year 2015, China's exports of textiles and clothing 291.1 billion US dollars, down 4.8%.
Japan, Europe as the main market for textile and apparel exports, the yen and the depreciation of the euro also compressed the export of Chinese textiles. Customs data show that in 2015 China's textile and apparel exports to the EU fell 9.3% year on year, exports to Japan fell 11.6% year on year.
Chinese residents consume part of the overseas. Ministry of Industry data show that in 2014 China's foreign consumption of over one trillion yuan, shopping consumption accounted for more than 500 billion yuan, the purchase of some of the items are clothing, footwear and other textiles.
"The gap is in the brand awareness and influence." Vice Minister of the Ministry of Industry and Feng Fei said that compared with foreign products, there is a gap between the quality of the brand, foreign consumer products, low prices, foreign products to implement high standards and good Of the consumption environment, etc., is the main reason for people shopping abroad.
Create a Chinese brand to do textile power
Textile industry to achieve transformation and upgrading, to build China's textile industry power, "need to implement the increase varieties, to mention quality, a brand of 'three products' strategy."
"Increasing the variety is to better meet the needs of consumers, increase the variety of consumer varieties; to improve quality is to enhance product reliability and other important indicators; a brand is to improve the brand's influence, improve brand awareness in the minds of consumers "Feng Fei said.
The core of the textile power is technological innovation, which requires not only breakthrough innovation, but also micro-innovation. Feng Fei believes that through some small innovation, the design makes the product quality and variety of major changes can stimulate consumers to buy desire to achieve the supply to create demand.
"There is no doubt that we are now a textile industry power." Gao Yong said that China's textile industry in the brand, design, etc., in high-tech product development, and foreign advanced level there is a certain gap, but these gaps are not too far.
Gao Yong said, "thirteen five" period, the textile industry will focus on science and technology investment, high-performance scientific research projects, international brand cultivation, and strive to turn the textile industry power. |
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