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No one supermarket into a new outlet? It is difficult to lead the new retail market

With the growing development of science and technology, many modern technology to bring us a lot of convenience. For example: the use of artificial intelligence unmanned supermarket, is a good example.

Since entering in July, this new supermarket in a number of cities in China landing, attracting a lot of consumers come to experience. Do not brush the phone, no checkout, getting goods left, this model also makes a lot of consumers feel novel. So, will this consumption pattern become a new trend in the future?

The new model is strong

Since 2016, Sweden, Japan, South Korea, the United States have landed no one convenience store, especially the Amazon Amazon Amazon convenience store, using a computer vision, depth learning algorithms and sensors, image analysis and other intelligent technology, Become a hot spot. In China, "no one retail" concept also set off a boom in 2017.

Previously, Alibaba's unmanned supermarket "Amoy Coffee" has been in Hangzhou "2017 Taobao Festival" on the hot debut. These days in the streets of Shanghai also appeared in a no one convenience store, about ten square meters of the area, called the fruit box. Followed by Jingdong CEO Liu Qiang East also officially announced: to set up in the country 500,000 Jingdong convenience stores, as well as a large number of Jingdong no supermarket ... ... "no one" seems to be becoming the latest outlet.

To Alibaba's unmanned supermarket, for example, consumers simply open the phone sweep away, when the two stores through the door after the door can be completed shopping. Many industry insiders said that following the sharing of bicycles, no one supermarket or will become a new investment hot spots.

Or into a new retail trend

Traditional retail in the 1.0 period to rely on store expansion to seize the market share of the extensive growth, 2.0 period after the fierce competition with the offline market competition, gradually into the 3.0 new retail period. Electric business giants are optimistic about the new retail market, in fact, there are reasons.

From a commercial point of view, in recent years, although the development of electricity providers quickly, but the line is still the main market market. According to the "2016 electricity consumer behavior report" to provide the data, in 2016, China's e-commerce market size ranked first in the world, e-commerce transactions are expected to more than 20 trillion yuan, accounting for the proportion of total retail sales of social consumer goods about 10% , The vast majority of traffic and consumption are still online. With the disappearance of the flow dividend, electricity retail business costs rising year by year, to seek transformation and upgrading to become a business imperative, in the case of online shopping gradually saturated, to win the favor of consumers, we must also develop online shopping platform and Physical shop. Ali, Jingdong and other enterprises that once the industry as a whole new retail transition trend established, these areas will be the focus of various types of enterprises to build the industry "support."

According to Wang Ying, vice president of the market, he said, the main layout of the store in the closed or semi-closed high-end district, the main convenience of emergency goods, such as beverages, convenience food, women's products, compared to someone supermarket, Has been greatly reduced, "we are divided into two teams, a team management operation, which includes replenishment, cleaning, finishing, a person can be responsible for 20 (shop), backstage customer service, it is guaranteed that users may need support, including in security Loss prevention may require some monitoring, so that a person can correspond to the needs of 50 stores.

Speed ​​for the king VS business test

Overnight, no one convenience store on the "outlet", but the other side of the coin, has been put into operation some of the convenience store is being tested by the market. Among them, the hot weather in Shanghai to test a fruit box, fruit box in Shanghai two stores in the Ou Shang shop because of high temperature shut down a few days, the latest news is that it has resumed business.

It is understood that the current colorful box has opened a total of 10 stores. Fumian box, F5 future store two companies are brewing shop plan, the short term up to hundreds of home. In view of this, no one convenience store is expected to usher in shop tide.

With the giants into the Council, many people think that the new outlet has emerged. But for the traditional retail veterans, the convenience store business is not simple, no one convenience store model really can solve the industry pain point?

No one is a supermarket with a clear young people friendly things. Although it is easier for young consumers who are receptive to new things, no one is more convenient than a traditional store, but it is a matter of course that this is a very convenient, unmanned shopping program that may not be low for middle-aged and old consumers threshold. With the increasing degree of aging, the elderly in the future is still the main force of the consumer market, if you do not take care of this group of shopping experience, no way to promote the supermarket can smooth it?

In addition, "the so-called no-person convenience store, are in the technical level of innovation, the commercial level is not worth mentioning, than the vending machine is not where to go." The industry bluntly, technical breakthrough takes time The

 
 
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