At a time when the domestic offline retail industry is in turmoil, the emerging buyer brand has exuded a dazzling aura. In Europe, the earliest concept of ¡°buyers¡±, its development model is mainly based on ¡°buyers¡±, based on the fashion concept of target customers, collecting products that meet its aesthetics from the world, and adopting these products as their own. The taste is displayed and sold. In China, when the traditional clothing brand's traditional clothing suffered a ¡°cold flow¡± profit, the buyer's brand continued to grow and develop at a rate of 20% to 30% per year. They expand their efforts to promote quality goods and brands on a global scale, and build their own brand development path while meeting the needs of domestic consumers. According to industry insiders, with the upgrading of apparel market consumption, the further division of industry synergy, and the comprehensive improvement of sales channels, the domestic ¡°buyers¡± brand will usher in a new round of rapid development cycle.

Zhao Wei (ÖÐ), the chairman of Benxi Women's Wear, unveiled the brand new logo together with the guests.

On the evening of August 8, ¡°Dare to be true ¨C 2018 Benedict brand strategy conference¡± was held in Nanjing. Zhao Wei, the founder and chairman of the new BWEE Benedict brand, released a brand new brand strategy, logo and its promotional videos to the guests and business partners, and announced a number of benefits for membership service upgrades. At the same time, Benedictine women also showed the trend of the new season in 2018, in order to fully interpret the brand new ideas of ¡°beauty and beauty¡±.

¡°Ben¡¯s brand has been established since 2005 and has created a multi-style style of Mori girl, simple, fresh and street. It is very popular among young female consumers. At present, the total number of members has exceeded 220,000.¡± In the interview, Zhao Wei told Reporter, Benedict is a new brand of buyers who are positioned in fashion, personality, freedom and return. In 2018, the brand entered the key period of development, and plans to open 100 stores directly, covering key cities such as Jiangsu, Anhui and Zhejiang. The total number of stores will reach 300 in the next three years.

At the event site, the Benelux brand released a brand new Chinese and English brand identity. Compared to the logos used before, the new design is more modern and more stylish, and more in line with the aesthetics of young consumers. The promotional videos released in the same period will also be vividly interpreted and expressed by Benedict brand consumers who are independent, pursue individuality and loyal to the true self, and who are keen on fashion but do not blindly follow the values. In the interview, Zhao Wei told the reporter: "Benyi brand hopes to express the 'faithfulness to the self" dressing aesthetics, encourage consumers to be loyal to their unique unique wear, and discover their own through the exploration of different styles. nice."

In the evening of the T-stage release, the Benedict brand performed a beautiful interpretation of the fashion trend of the new season, showing the beauty of Benedict. The returning nature of the Mori girl style, the classic versatile minimalist style, the comfortable and beautiful fresh style, and the trendy and casual street style show the true beauty of young women.

According to industry insiders, the domestic ¡°buyers¡± brand represented by Benelux brand is closer to the lifestyles and values ​​of Chinese consumers, and responds more quickly to market changes, thus better meeting the diversified needs of consumption upgrades. .

Benedictine women's new season fashion apparel was released on the spot.

Since its founding 13 years ago, the brand has grown from a physical store to 100 directly operated stores, from a husband and wife team to 600 employees. Talking about the reasons for the rapid development of the brand, Zhao Wei said that the rapid development of Benedict's women's clothing in recent years is mainly attributed to its professional buyer team and efficient product operation ability. Benedict's team of buyers always pays attention to consumer demand, fashion trends and industry big data, and carefully selects fashionable and distinctive clothing styles that show individuality and comfort. Compared to the traditional clothing business model, the buyer brand can not only react faster to fashion trends, but also integrate upstream and downstream resources more efficiently. By conveying consumer appeals and preferences to designers and upstream producers, the buyer model continues to inject new vitality into the design and production of apparel, thereby promoting the improvement and innovation of the entire garment process. Not only that, but the large-scale development of the buyer's brand can also ensure that consumers can get more choices and better services at a lower cost, and bring more possibilities for consumers to easily display their true colors.

Zhao Wei announced the brand strategy upgrade plan.

In order to give back to the favor of more than 220,000 members, Zhao Wei also announced the specific plan for the upgrade of Benelux's brand service. Zhao Wei said that the Benelux brand will be launched on the new point mall, and the member's spending points will be redeemable for the corresponding gift or gift certificate, so that the loyal customers have more sense of acquisition. In order to ensure convenient and high-quality services, Benedict brand also promotes service upgrades from product system, skill system, service system and marketing system by strengthening the service training of shopping guides, standardizing the process of in-store furnishings and services. .

The insiders analyzed that when the clothing ¡°buyers¡± model will enter the new development stage of ¡°branding development, experiential consumption, and omnichannel transformation¡±, the brands that can take the lead in actively transforming will gain a more obvious first-mover advantage in the future competition.